Senior Data Leader · Zurich, Switzerland

Data strategy
with real
experience
behind it.

I've spent 16 years building data capabilities inside global organisations, leading teams, architecting platforms, and making data genuinely useful for the people who depend on it.

GM
Guilherme Martins
Senior Data Leader
16+
Years Experience
40+
Team Members Led
$25M
Budget Managed
3
Major Organisations
Previously at
FIFA Education First Infosys Consulting

About Me

A practitioner,
not a theorist.

Based in Zurich, I've spent 16 years inside organisations rather than observing them from the outside. I've built data teams from scratch, shipped platforms under pressure, and sat in the room when strategy meets operational reality.

"Good data strategy is not about technology. It is about trust. Helping an organisation trust its own data is the hardest and most valuable thing I do."

Most recently as Head of Data at FIFA, I led 40+ professionals to deliver the real-time infrastructure powering the 2022 World Cup. Before that at Education First, I grew from Business Analyst to Director, building the instincts that only come when you've been accountable for the outcome, not just the recommendation.

Location
Zurich, Switzerland
Work Permit
C Permit
Languages
EN · PT · ES
Availability
Immediate
Technical Expertise
Cloud & Infrastructure
AzureAWSKubernetesSnowflakeTerraform
Data Engineering
dbtApache Flink KafkaAzure Event HubAzure Service BusApache AirflowApache NiFiPostgreSQL BoomiAzure Data Factory
Analytics & Business Intelligence
Power BIQlik / QlikView MS SQL StackMedallion ArchitectureKimball (Dimensional Modeling)Data Vault
Governance
TOGAF 9Atlan Data CatalogAPI ManagementAzure DevOpsGrafanaPrometheus

Services

How I can
help you.

Every engagement is shaped around your specific situation, whether you need clarity on where to go, an architecture that will hold up, or someone to step in and lead. I work with organisations at any stage of their data journey.

🗺️

Data Strategy & Roadmap

Define a board-ready data strategy anchored in your business realities. Capability assessment, gap analysis, prioritised roadmap, and executive alignment.

VisionRoadmappingAlignment
🏗️

Enterprise Data Architecture

Scalable, integration-first architectures, Data Hubs, Lakehouse patterns, event-driven platforms, from concept through tech stack selection to deployment.

Data HubLakehouseTOGAF
👥

Interim Data Leadership

Available immediately as interim Head of Data or CDO. I lead teams, make decisions, and ensure continuity from day one while you find your permanent hire.

Interim CDOTeam BuildingOrg Design
🔄

Digital Transformation Advisory

Strategic advisory on data-driven transformation covering architectures, value propositions, and keeping data initiatives aligned with business objectives.

AdvisoryTransformationStakeholders
🤝

Post-Merger Data Integration

Navigate the data complexity that follows an M&A. I help organisations harmonise platforms, unify governance frameworks, and integrate disparate systems into a coherent data landscape.

M&APMIIntegration
🛡️

Data Governance & Quality

Governance frameworks, cataloging, and quality processes that build lasting organisational trust in data without the bureaucratic drag that slows teams down.

GovernanceQualityAtlan
☁️

Cloud Data Engineering

End-to-end cloud data stack on Azure or AWS, ingestion, transformation with dbt, orchestration via Airflow, and serving through Snowflake.

AzureAWSSnowflakedbt

Real-Time Data Platforms

Streaming solutions with Apache Flink and Event Hub. Battle-tested at World Cup scale I know what it means when failure is not an option.

StreamingApache FlinkEvent-Driven
📊

Analytics, BI & Data Enablement

Turn your data into decisions. I help organisations build the analytics foundation and the internal capability to use it so that dashboards get acted on, self-service actually works, and data becomes part of how your people think.

Data WarehouseSelf-ServiceData Literacy
Experience

Where the
work was done.

Sixteen years of progressive data leadership across global, high-complexity organisations, from Lisbon to Zurich, from telecoms to the FIFA World Cup.

FIFA
Enterprise Data Architect → Head of Data · Zurich

Led FIFA's Data Department through a period of major transformation, managing 40+ professionals and taking full ownership of strategy, platforms, analytics, and governance. Started as architect and grew into the leadership role that shaped how FIFA uses data across the organisation.

  • Built the FIFA Data Hub from scratch, connecting all enterprise systems, real-time streams, and operational data
  • Delivered the real-time data infrastructure for the FIFA World Cup 2022, distributing live match data to broadcasters and media networks worldwide
  • Rolled out org-wide Power BI analytics and established a data governance and quality framework across all corporate systems and events
🚀
Education First
Business Analyst → Director of Analytics & Innovation · Luzern & Zurich

Built and led the analytics function at EF, delivering platforms and initiatives with measurable business impact.

  • Designed and deployed an AWS-based Data Lake and multi-tier Data Warehouse that became the foundation for all analytics across the business
  • Led a volume prediction initiative that generated a documented $4M annual financial impact
  • Built and led analytics teams of up to 7, delivering BI solutions and executive dashboards used across the organisation
🌐
Infosys Consulting
Senior Principal, Data Analytics Advisory · Zurich

Supported data transformation initiatives through client proposals and executive presentations on Data Strategy, Integration, and Platform implementation. Shaped solution architectures and aligned data initiatives with client business objectives.

💻
WeDo Technologies
IT Consultant · Lisbon

Client-facing consulting across telecoms and insurance. Delivered Revenue Assurance solutions, system integrations, and a customer portal, developing the analytical foundations and stakeholder skills that have underpinned everything since.

Get in Touch

Let's talk about
what you're building.

Whether you have a clear brief or just a problem worth discussing, I'm happy to have a conversation. Available immediately for consulting, advisory, and interim mandates across Switzerland and remotely.

Guilherme Martins
Email
LinkedIn
linkedin.com/in/guilhermemartinsb